Design a logo for a new energy company
 
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This customer received 254 logo designs from 92 designers. They chose this logo design from Ilinca as the winning design.
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Logo Design Brief
We have been working for nearly 1 year to create, organize, and launch a new energy company. We are bringing the latest technology to an industry in desperate need of modernization. Our name describes our goal to be around for generations, as well as conduct ourselves in a way that will help future generations. We are an Atlanta-based company that will operate throughout North America, with expansion planned for Europe and Asia in a few years. We will sell natural gas and electricity to retail customers, both residential and commercial clients. I included a design that we altered from the original, that we found striking. The logo itself plays well for the company name, and the use of color is eye-catching. If you can alter this one, improve it, or top it with an original design, we are open to it. Our website and portal all used green, blue, and orange (HTML color codes: Blue - #1298EF, Green - #88C840, Orange - #E0651F). Those colors are not required in the logo, but are provided to serve as a guide if you select colors that are similar. The logo should work both horizontally and vertically, meaning the name can be to the right of the logo or beneath the logo, as seen in the examples provided.
Target Market(s)
Residential customers, small business customers, medium/large businesses.
Logo Text
Generations Energy
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
 
                                         
                                         
                                    Abstract Logo
Conceptual / symbolic (optional text)
 
                                         
                                         
                                    Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo must include the name as it will be key to marketing the brand. As in the examples provided, the logo should be able to be used above and to the left of the name.
Nice to have
- We are looking for a modern, clean design that evokes our goal to establish a company that will be around for generations.
Should not have
- Do not use initials "GE" in the logo. A G alone might work as long as the logo has strong graphic base. The logo should still have the full name adjacent.