Banner Design for Tradeshow for Marketing company targetting Vocational School Owners/Sr Marketers

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This customer received 12 trade show booth designs from 5 designers. They chose this trade show booth design from Aurora:) as the winning design.
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Trade Show Booth Design Brief
We are looking for a Banner design for a tradeshow, in this size: https://www.canadiandisplay.ca/33-Premium-Roll-Up-Retractable-Banner-Stand-p/pwb33p.htmThe headline is "Conversion Rate Break Throughs" and the design should demonstrate this in some way. We have three products/Services to be highlighted on the booth with some very brief copy: 1. "Best in Class" Google Ads Management2. Tested High-Converting Websites3. Virtual Adviser — CRO platform designed for EDUWe'd prefer Illustrator files that are editable.We are a marketing company that specializes in working with Vocational and Career Training schools. Our website is EnrollmentResources.com
Target Market(s)
Marketing and Sale Manager, School Owners
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- "Conversion Rate Break Throughs" as the dominant headline and theme
Nice to have
- It would be nice if this could be expanded into additional trade show booths, and collateral. We'd contract with the winning designer to provide these. Have never used this kind of service, so just testing it out.
Should not have
- No K-12 type school imagery. Our client provide technical training to adults.