Pacific Wine - Reserve Selection
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This customer received 6 packaging designs from 3 designers. They chose this packaging design from Giovanni as the winning design.
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Packaging Design Brief
This will be a set of three, two and one boxes for our premium wine selections to be sold in Taiwan and China. The boxes for the single bottles will nest together in a secondary box for either two or three bottles, depending on customer selection. Each box would have the same base color, either red or "Hermes Orange". Top cover should slip on almost covering the base but leave 1/4 inch of the color showing. Top has rounded edges and our logo will be pressed into the sides and top. Top will be of a charcoal linen finish. See examples.
Target Market(s)
High end lux wine consumer in the Taiwan/China market. Retail is approximately $600 for the three wine set.
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Texture, strong colors and impeccable design - The packaging is a major component of our marketing image.
- I want the possibility of having one corner on each box "shaved off" approximately !/4 -1/2" to offer another facet. This area will be red waxed sealed with the logo.
Nice to have
- embossed border