Feist Sporting Goods for Women

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This customer received 105 logo designs from 41 designers. They chose this logo design from Taya Bright as the winning design.
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Logo Design Brief
Need a smart logo for a startup womens' sporting goods line. It should be based on angry eyes/eyebrows and have multiple application possibilities like a Nike Swoosh. The tentative brand name is Feist. The final design should reflect strength and resilience. I see the logo in large form on the front and/or back of t-shirts and sweatshirts but in the small form on jerseys (think girls lacrosse) and on the sides of shorts.
Target Market(s)
women ages 14-20, fierce athletes. Starting with teenage lacrosse players
Logo Text
just the logo
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- fierce look, multiple applications, face forward (not sideways) preferred
Should not have
- a literal eye