PR Branch of Advertising Agency needs a logo design

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This customer received 199 logo designs from 97 designers. They chose this logo design from widodo as the winning design.
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Logo Design Brief
We need a logo design for the PR branch of an advertising agency called O&R. We already have our main logo, so you would have to include our main logo and design only the "PR" part of it. We need something interesting, modern, minimalist and young. We use the FUTURA font.
I've attached some proposals we've received before, we like them but we're not convinced by them. They can help you understand the look and feel we want.
Target Market(s)
Our clients which include: Restaurant owners, retail store owners, fashion designers, etc.
Industry/Entity Type
Advertising
Logo Text
O&R PR
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Other font styles liked:
- FUTURA
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The complete name: O&R PR
Should not have
- Any images