• US$240

• 153 designs

• 70 designers

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Logo Design Brief

We are looking for a new logo that gives us the opportunity to lean more heavily on iconography that does not include any letters in it. I will include our previous logo and our in-house attempt at a new logo. Our primary vision/motto is "Love God, Love People, Nothing Else Really Matters". Since that is our most defining feature, we thought some sort of imagery with a heart might fit the brand. However, we tend to have a very masculine identity to our brand, so it needs to be fairly angular or geometric to avoid the heart being too feminine.

I will post our geometric design that your are welcome to do what you want with it such as:
1)Use it for inspiration or a starting point. Or slightly tweak it/clean it up
2)Completely ignore it and redesign something else based off of the core guidelines

There are examples of all the older logos for each ministry, so you can see how we previously had all the logos connect to each other. Please look at the files attached as they will give you a clearer picture of where we've been and a "general sense" of where we want to be.

Target Market(s)

20-30 year olds with families in suburban America

Industry/Entity Type

Church

Logo Text

"NLCC" or "New Life Community Church"

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Guidelines for core logo:
• 1. Masculine to Neutral
• 2. Modern
• 3. Timeless
• 4. Icon based
• Deliverables we will need:
• 1)Core logo/icon(based on a heart) with for the church with full church name
• 2)Core logo/icon for the church (icon only)
• 3)Sub-Logo based on core logo for our Kidz World ministries(kids)
• 4)Sub-Logo based on core logo for our Fuel ministry (12-14 year olds)
• 5)Sub-Logo based on core logo for our Journey ministry (14-18 year olds)

Nice to have

• Variations of core icon/logo for different uses.
• Have a the icon able to be placed into a circle similar to what it presented in the file "designcrowdinhouse". This maintains some minor similarity to our previous logo while moving us forward into iconography and a more timeless look.

Should not have

• A base icon that relies purely on letters like our current logo.

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Files

Download all files - 17.4 MB