• €425

• 116 designs

• 48 designers

---

Logo Design Brief

We are the freshest thing to hit the street in the area of technical marketing in our industry. In our world Marketing is considered a dirty word within our target customer base; a necessary evil that is merely financial overhead. We’re out to prove however that marketing can and does work, proven through real measurable return on investment (ROI)! We're versed in all the necessary technical background but differ to our peers in that we are sociable, creative and utterly committed to making a difference to marketing technical products.

The Marketing Works is founded by two Englishmen who between them have 40 years combined experience working in their industry. Both have lived in Munich Germany (the heart of the European Tech industry) for a number of years now and are branching out into this new venture. Our customers are global B2B technology brands who are either designing semiconductors or building complex technology gear with those semiconductors (test equipment, communication and networking, medical equipment or industrial manufacturing technology).

We are at the start of our business journey and need a logo designed (and shortly also a web site). We call ourselves The Marketing Works GmbH. Our web URL is www.becausetmw.com (not currently active). We are turning to DesignCrowd since we need to demonstrate our new product capabilities at an International trade show at the end of Feb 2014 so time is short and DC has a great reputation for quick high quality design results. We need to establish our web presence and develop initial marketing collateral ahead of this show, so expect some more design requests soon.

Beyond more usual service offerings provided by B2B marketing companies, we have a unique high end web marketing platform. The prime benefit of this platform is that it provides our clients web-generated leads from highly engaged customers (hot leads), significantly increasing hit rates and user satisfaction.

We are passionate about useful technology. We're also passionate about crisp and clear communication. We take considerable effort in generating actionable messages for our target customers. Our value add comes from a holistic and slightly quirky approach to marketing. We're both electronic engineers with years of practical customer engagement experience.

Our potential market is broad and the decision makers and influencers we need this logo to appeal to are to be found at sample companies listed below:

Semiconductor manufacturers: Texas Instruments, Linear technology, Maxim, Intel, Atmel, Xilinx, Microsemi, AMS, ST Micro, NXP.
Component Distributors: Avnet, Memec, Mouser, DigiKey, Farnell, RS Components
Equipment developers: Rhode & Schwarz, Agilent, Teledyne Lecroy, Huawei, Siemens, Alcatel Lucent, Ericsson, Cisco, Emerson,

Both founders of The Marketing Works have a keen interest in innovation, creativity, education and general design topics (graphics and more)!

Target Market(s)

Our client decision makers are educated professionals. They work in a business to business (B2B) environment. Many are engineers, most are in their mid 30s and beyond. Today this is a mainly male dominated world - all be it slowly changing.

Industry/Entity Type

Marketing

Logo Text

The Marketing Works (or maybe TMW)

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• A flash of inspiration.

Nice to have

• Impactful and memorable image. We recognise that 'The Marketing Works' is a rather long company name. A unique lettermark logo (like BP's or Nike's ie with or without a text 'TMW') might be nice to have.

Should not have

• We really don't want to use any of the stereotypical images associated with our business (no chips, electronic component symbols, flashes of electricity). Also avoid older serif fonts.