Climbing, fitness, and adventure business needs logo.

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This customer received 137 logo designs from 57 designers. They chose this logo design from lotus lotus as the winning design.
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We need a logo design for new business called Unrefined Training. We only want the word UNREFINED for the wording in the logo. Our products will include rock climbing holds, rock climbing accessories, training plans for military/law enforcement/obstacle course racers/trail runners/ect. The design should include a mountain/mountains with some type of dagger(s) for conquering the mountain. Preferably black and white but am not averse to small bits of red if it fits. Will need the same logo in opposite colors to show up on black shirts in the future too.
Target Market(s)
active/fitness lifestyle. Outdoor enthusiasts. People that are serious about their fitness level.
Industry/Entity Type
Fitness
Logo Text
UNREFINED
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Text in all caps. Some sort of mountain in design. Some type of dagger(s). Serious logo.
Nice to have
- Not sure.
Should not have
- No more than 3 colors listed. Preferably black and white.