• A$150

• 169 designs

• 59 designers

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Logo Design Brief

Hi! We are looking for a logo for a new agency. The agency is built around the concept of duality of each property being someone’s investment (HOUSE) and someone’s HOME. The business name is House and Home Residential.Despite a clear business concept and name - the logo is driving us insane. Traditional methods of sourcing one isn't working so we are trying this. We would potentially be happy to work with someone further for other pieces. Ideally we want a black and white logo which photocopies well, and presents clearly on Street signage and collateral.We are wanting to be able to utilise a monogram or shorter name as the business name is so long. Just something simple like H&H. So this needs to be considered when choosing fonts. We would prefer to stick to google fonts and have been working with EB Garmond / opens sans for body text but are open to change. We have purchased a word based phone number with HandH in the phrase. We would like something elegant, timeless and classic. Something that looks trust worthy but isn't the typical real estate agent in blazers kinda look. We plan on doing things differently, and are a female owned agency. We have attached some files to show the two looks and ideas we are playing with. LOOK 1 - is completely black and white and very minimalist but styled stock colour images . This look would be clean, minimalist and styled w muted tones and an almost french feel. LOOK 2 - would include bold text, minimalist and simple and lots of colour in something repeatable like the hexagons... and we would present black and white images with blended colours utilising these colours. LOOK 3 - Open to new suggestions as nothing we have is currently working!Thank you for taking the time to look at our project.

Target Market(s)

Investors (male mid 30s to mid 50s) and families looking for a high quality agency to rent from.

Industry/Entity Type

Real Estate Agent

Logo Text

HOUSE and HOME Residential or HOUSE & HOME Residential.

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Timeless, classic and classy.
• Appeal to men but agency is owned by a woman.
• Able to be used in collateral, business cards and street signs (for Lease).
• Clear and able to be photocopied.
• Black and white only <<-- Please note. It won't let us save Grayscale not Colour.

Nice to have

• Ability to use monogram H&H
• Clever device that can be utilised in other ways.
• something graphic that we can reuse in other materials.
• google fonts.
• Happy to look at a picture/logo or letter mark logo. we had been working with a word mark.

Should not have

• Traditional house image. (VERY minimalist representation is OK)
• Trees or leaves
• Multiple colours.<--- Please do not include COLOURED designs.
• Complex fonts
• UPDATE - DO NOT INCLUDE HOUSES AND TREES!!!! Your design will be eliminated.

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Files

Download all files - 3.3 MB