• £110

• 152 designs

• 81 designers

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Logo Design Brief

We need a logo for a new training and development company.
The business is called The Heroworx Institute.
We are reinventing senior female executive leadership education to achieve equal participation of women in business in the digital economy. The programs sit at the intersection of, Digital Leadership, Entreprenuership and Design Thinking for Humanity

Target Market(s)

Women in professional services corporate and public services

Logo Text

Heroworx

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• a strong form i love the following brands
• 1) the school of life - humanity and empathy systemeised in education https://www.theschooloflife.com/london/classroom/leadership-1/
• 2) MIT technology and thought leadership
• http://www.mit.edu
• 3) Patagonia they embody their values
• https://eu.patagonia.com/gb/en/environmentalism.html
• 4) Marvel (its about girl power and 'bigger than me' missions
• https://www.marvel.com/
• http://www.labbrand.com/work/marvel
• https://www.fastcompany.com/40404757/brand-marketing-in-the-marvel-universe
• 5) LEGO imagination and engineering with playfulness
• https://www.lego.com/en-gb/aboutus/lego-group

Nice to have

• 1) PLEASE LOSE CAP.
• 2) Place the logo (world) on the left third.
• 3) Please insert a single vertical line (upright) to separate the logo and the text.
• 4) THE text THE HEROWORX INSTITUTE should be one font size.
• 5) the HER IN HEROWORX SHOULD BE A different colour and stand our from the rest of the TEXT
• 6) is it possible to place the globe in the palm of two cupped female hands?
• I have uploaded a picture of what it mean?

Should not have

• too corporate a feel
• 1) PLEASE LOSE CAP.
• 2) Place the logo (world) on the left third.
• 3) Please insert a single vertical line (upright) to separate the logo and the text.
• 4) THE text THE HEROWORX INSTITUTE should be one font size.
• 5) the HER IN HEROWORX SHOULD BE A different colour and stand our from the rest of the TEXT
• 6) is it possible to place the globe in the palm of two cupped female hands?
• I have uploaded a picture of what it mean?

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