All That Counts Refresh Branding

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This customer received 110 logo designs from 56 designers. They chose this logo design from waone 2 as the winning design.
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Logo Design Brief
We need a logo refresh design for our bookkeeping business (I have attached a copy of my current logo). We specialize in providing small business cloud advisory services and general accounting services. We would like to see the colours that are in the current link. Our website is getting a makeover and below is the work in progress - the website company has done a mock up design of a new logo but I am not 100% into it.
http://atc.theinternetprovider.net.au/
Target Market(s)
small business
Industry/Entity Type
Accounting
Logo Text
ALL THAT COUNTS
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Would like to include the colours from my new website in the logo (not launched yet)
- http://atc.theinternetprovider.net.au/