• A$150

• 73 designs

• 32 designers

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Logo Design Brief

I need a logo developed for an Australian specific budgeting application. Suitable for multiple user types from beginners in budgeting to experts. Creates a feeling of trust in the product. Trust that the product will be easy to use, will help them achieve their financial goals, will help reduce financial stress and they are being supported through the transition from beginner to expert level budget keeper. I am after simple styling, not fancy letters that cannot be read. Distinct and defined lettering. Use of imagery to be simple and easy to identify. Will need to be recognizable on the small screen of a phone, on the larger tablets and on a website, so when you scale it smaller, you need to be able to see the images.

Target Market(s)

People who have a lot of financial stress from not learning to budget.

Industry/Entity Type

Financial Planning

Logo Text

Prosperity Starts.

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• If images of money is included in logo, must be Australian Currency.
• Must be serious to create a feeling of trust.

Nice to have

• Like idea of Navy and gold (like the gold in UPS) colors. Theme linked to logo text, Prosperity Starts. Can have other colors in the images, but the primary colors should be navy and gold.

Should not have

• Cartoon style images, I'm after more serious style.