• C$300

• 346 designs

• 114 designers

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Logo Design Brief

We need an updated logo design for a brand that has been around in various forms since 1908. Created in the heart of Amish/Mennonite country in Southwestern Ontario, Canada, by a conglomerate of local dairy farmers looking to use their surplus of milk, Millbank Cheese has been an iconic brand in the area for 110 years. We are recently under new ownership and the idea is to eventually expand into the food and beverage world, specializing in charcuterie and local products created from family recipes handed down through the generations. I've attached a picture of our current packaging which we feel is outdated and unrepresentative of our youthful energy and ambition as a franchise.

Target Market(s)

A large amount of our demographic is baby boomer/retirees, but we hope to attract a more youthful/affluent crowd while not alienating our current customer base.

Logo Text

Millbank Cheese and Butter

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• There must be some inclusion of food in the branding. Try incorporating cheese imagery.

Nice to have

• Something sleek and youthful, perhaps in a retro style. Google Beau's Brewing (a Ottawa, Ontario craft brewer); I find their marketing to be very sleek and attractive. The image of the tractor is eye-catching and something of this nature would be well received. I've included a couple of pictures of their logo to give you an idea of what I mean.

Should not have

• No pasture scenes please. Our current branding is too similar to a competitor (Bright Cheese and Butter), and we would like something to separate ourselves. I have included an image of their branding to illustrate what we don't want.

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Files

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