• A$150

• 219 designs

• 111 designers

---

Logo Design Brief

I am looking for someone to develop branding for a new fashion brand I am establishing in Sydney, Australia. I am looking for someone who is able to develop the full branding for the label. Specific assets will include brand guidelines and logo. Tags will be needed at a later date. This would include the logo, brand guidelines, colour, fonts etc. The clothing is what I would call restrained luxury. The product will mostly be aimed at women, but there will be some male buyers as well, so the brand can not be TOO femme.My buyers are sophisticated, educated, worldly and want good quality, classic style items. Classic but modern sexy twist. Colours I am considering for the brand are black, white, gold, and the pink and green used in this hotel: https://thecalilehotel.com It will be an elegant, and sophisticated brand with a sexy twist. The branding needs to communicate this. In terms of the logo, I do envisage the 2 H's (Hank & Hera) to be used playfully (maybe interlinked?). But I am open to your creative considerations.

Target Market(s)

Women 28 - 70 (main market)
Men 28-70 (less so)

Mid to high socio economic group

Industry/Entity Type

Womens Clothing

Logo Text

HANK & HERA

---

Logo styles of interest

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Brand guidelines
• Logo
• Version with just the H's, and one with the name Hank & Hera
• Elegant with a funky twist
• Open to colour (black, white, gold and the colours used in this hotel) https://thecalilehotel.com. Might be a pop of one colour.

Nice to have

• Maybe the H's joined?
• Open to ideas

Should not have

• Must not be tacky