International Adventure Gear Company

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This customer received 92 logo designs from 26 designers. They chose this logo design from Nigel B as the winning design.
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We need a logo for an Australian company which will have local and international customers. We will be selling adventure wear that is more modern and hip than you are used to seeing in this area. As well as some innovative new products. We will be donating a percentage of the company profits to charity.
The design should communicate adventure, and be modern & fun. We want people out there livin (LVN) life to the max.
It can be a pictorial or abstract mark, a letter mark or an emblem but I really want LVN in there. I am not a graphic designer so I dont know exactly what i want, but I have an eye for it and I will know it when I see it. Its up to you!
Updates
Hey guys and girls,
I need it to really emphasize in the logo some how...
a PASSION for LOVING LIFE in the outdoors
– think of that warm fuzzy feeling you get when your getting away from the daily grind, you take a deep breath and fall in love with the magic that is in nature.
- think camping in the wilderness
- salty warm winds on the beach
- sunset over a snow capped mountains
- breathtaking waterfalls
- a bright star filled night sky
MOTIVATE PEOPLE TO EMBRACE and ENJOY THE NATURAL BEAUTY IN THE WORLD .
I don't want it to just appeal to extreme people but to ALL people who love out doors.
I have decided to extend the deadline a couple of days.
Looking forward to seeing some more designs.
Added Thursday, January 16, 2014
Project Deadline Extended
Reason: Please see latest update to designers.
Added Thursday, January 16, 2014
The designs you guys have put in so far have been really awesome everyone. Unfortunately it has come down to 2 designers whom i really feel understood what I wanted. I will make my final decision this afternoon. Need a tiny bit more time.
Added Tuesday, January 21, 2014
Target Market(s)
Our target will be towards 20-45 year olds, even younger or older, with a modern edge who like to be adventurous, people who participate in extreme sports, such as skydiving, BASE jumping, Climbing, Skiing, Speed Flying and also people who love hiking, surfing, camping, boating, fishing, travelling etc, anyone who likes to get outside and live life to the fullest.
Industry/Entity Type
Graphic Designer
Logo Text
LVN
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.