Love me again - pre-loved jewellery web-based store

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This customer received 208 logo designs from 105 designers. They chose this logo design from Simon 15 as the winning design.
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Logo Design Brief
We would like a logo for a new company in Australia called Infinity Jewellery. Our jewellery will be pre-loved, previously owned items of gold, silver and platinum.Our logo should be sophisticated with a feminine softness about it. It should be classy and able to stand out in the on-line, social media world. We have a soft plum / muted mauve sort of colour which we would like to stay with.
Updates
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Target Market(s)
Women - all ages, who are looking for unique, well priced jewellery pieces,
Logo Text
Love me again. Infinity Jewellery.
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- the words 'Love me again' need to be as prominent as ' Infinity Jewellery'. We want people to think of Infinity Jewellery when they hear / see those words. They are as important as the company name. I want them to share centre stage and be prominent.