• US$270

• 79 designs

• 31 designers

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Logo Design Brief

A simple but strong brandable logo, that may well be the URL itself or at least a wordmark/pictorial combination, for a new online retail department store catering exclusively for products for boys aged between 4 and 14. The products range from clothes to sports equipment, from toys to furniture. The store is called theboysdepartment.com

We need to communicate an upmarket retail brand that is aimed at the parents/relatives rather than the kids, but still refects a modern, stylish, strongly branded, art directed and merchandised retail store. For store style (rather than logo design) think John Lewis (UK) or Nordstrom (US) crossed with a hint of Timberland/Nike/Quicksilver/Oakley.

Target Market(s)

Upmarket parents, relatives and friends who wish to purchase quality products for boys aged between 4 and 14. They will visit our site because of the 'all under one roof' concept of the department store, and also because of the individuality, range and quality of the products from around the world

Logo Text

theboysdepartment.com

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Simple, strong, iconic
• needs to work with, or incorporate the url

Should not have

• brightly coloured kids toys factory feel