"free-BEND." SoCal's Fishing Industry's single stop for the latest products, content, and services

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This customer received 49 web designs from 8 designers. They chose this web design from Deli as the winning design.
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Web Design Brief
Hi, looking for a website design for new LA based company called "free-BEND." Where we showcase all the latest and greatest products, services, and content in a highly visually appealing platform for all fishing manufacturers and service providers as they relate to the fishing community (manufactures and service providers pay for cost-tiered content exposure and marketing, free exposure for manufacturers and service providers will have affiliate marketing link at minimal content exposure). As well, looking to include an in-site blog, store-products, and media content such as articles, video edits, and fishing condition picture galleries. Visually, looking for a minimalist/clean/blocked/ filterable and visually captivating gallery. Looking for a color pallet with white-background, deep blue- primary, light gray- secondary, light sky blue- third. Style- cleanliness and structure of gadgetflow.com meets content like bdoutdoors.com.
Target Market(s)
Primary- Southern California/Southwest Fishing Community, Secondary- All other US Fishing Communities
Coding
Coded - Design and coding required
Number of Pages Required
5+ page
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Fast loading, mobile friendly, Analytics page, email sign up link for emailed newsletter (that is not a full page pop-up but integrated into browse bar), integrated social media links, search bar, filter link, home page return link, minimalist and clean design. Formatted to product showcase website style- please see attached files for ideas for design format and word-logo.
Should not have
- No Clutter, No background advertisements, No long text scripts outside of products main page,