echelon Tour: Logo design for high end road cycling tour operator

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This customer received 274 logo designs from 139 designers. They chose this logo design from samia 3 as the winning design.
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Logo Design Brief
Design business logo for the German high end road cycling tour company. Shell website can be found at echelontour.com
the echelon is important in cycling as it is a tactic to keep riders protected in cross winds which are particularly hard to manage. The idea of echelon originates in Düsseldorf, a city on the Rhein river and close to the Netherlands, where the winds can be rather difficult.
We focus on higher value customers looking for a bespoke cycling tour which includes high end bikes, great food and accomodation, hard riding, but still the time and ability to get close to the places we ride through. We are communal, open and excited to ride, whether it is in the rain, snow or sun.
Updates
Went on vacation/holiday
Target Market(s)
Road cycling enthusiasts who are traveling to Europe to ride
Logo Text
echelon Tour / cycling tours
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- should be easily transferable to road cycling jersey and look great as corporate logo but design theme should work in cycling fashion.
- See Rapha, Le Col and chpt3.com