Logo for Floship: Order Fulfillment Business

Want to win a job like this?
This customer received 238 logo designs from 100 designers. They chose this logo design from rayholland as the winning design.
Join for free Find Design Jobs- Guaranteed
Logo Design Brief
We are an international eCommerce Order Fulfillment business, meaning, we are the bridge between e-commerce stores shopping carts, warehouses and couriers from all over the world. We got warehouses where we store our clients' goods, we pick & pack them, and pass them on to the right couriers with the best rates and shipping times for the specific needs of our clients. We connect ecommerce stores (Shopify, Magento, Amazon etc) and crowdfunding campaigns (kickstarter, indiegogo etc) with our warehouses and couriers through amazing API tech software. Have a look at our website www.floship.com. You do NOT need to stick to our webdesign or the colors used. Imagine we will build a whole new site around your design if we have to! We have been using the same logo for 4 years and would like to get a new, better-looking one. It has to convey that we are a trustworthy, modern business that aims at medium to large ecommerce enterprises. Modern but serious and CORPORATE. The logo or illustrations cannot be too child-like or cheerful. Keep a mind on using arrows, don't point them down as it has a negative connotation.
Preferably a Sans Serif font that looks neat, professional yet modern and slightly techy - but not over-techy. Less is more. Some logos to look at to get a similar feel could be Amazon's logo, and have a look at logos of competitors: easyship, shipbob, shipwire. They use boxes or arrows. This is not very original. We would like an icon for our logo as well, it could include a box or arrows as everyone uses that. However, if you can make it look original, go ahead. We have been using a rabbit for our old logo - suggesting speed and quick multiplication (growth, upscaling etc). You could use a rabbit again for the new logo.. but honestly we are NOT SURE we want to keep the rabbit or not - so basically, just come up with something new that suggests professional, speed, international/global, many networks and channels. Preferably not too many colors. It has to look corporate.
You can also try to make it look like a tech-startup logo, as we are all about tech/api's. Maybe an airplane made out of code or something that looks digital.
PS. There is a chance we may need you to design a new website, name cards etc for us as well if your logo doesn't match our current webdesign!
Updates
Need extra days to review
Gathering more feedback
Target Market(s)
ecommerce stores, crowdfunding campaigns
Industry/Entity Type
Logistics
Logo Text
Floship
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- font + pictogram
Should not have
- Too many colors or crazy shapes