Premium home furnishing business needs a new eye catching logo

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This customer received 76 logo designs from 44 designers. They chose this logo design from LNKstudio as the winning design.
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We are 100 years old and need a refresh that can be flowed through to new vehicles/ website and facade branding. Must be eye catching, contemporary, stylish and reflect our high end range. our website is www.nichollsfc.com.au
We sell blinds, curtains, awnings, shutters. We specialize in motorisation and premium homes. WE are located in Brighton, Melbourne and we services the surrounding suburbs. I am keen to lock in a new logo asap!
Target Market(s)
Premium, house proud Baysiders. High disposable incomes. Generally 35+ and often female
Industry/Entity Type
Home Furnishing
Logo Text
Nicholls Furnishings
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clear, easy to read text.
- Must be eye catching and stand out text
- Reflect our premium product offering - blinds, curtains, shutters, awnings, motorisation
- We are a Luxaflex gallery - they use blue in their branding so it cant clash with that
Nice to have
- established in 1920 and i think this could be captured somehow for credibility
Should not have
- anything that doesn't ooze classy and sophisticated.