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Web Design Brief

Hi everyone,

We're looking for a new web 2.0 style design for our main corporate website iLeads.com. This design contest will be for a main home page design for the new iLeads.com web site, as well as a single sub page (product page).

**IMPORTANT** The old site design focused heavily on our initial business model (generating leads for mortgage and insurance clients). While we still generate leads as a portion of the business, we want the new web site to be much more reflective of our whole business.

The company is now split into four verticals. They are:

Lead Generation (Our initial businesses model. We will highlight: LifeLeadsDirect.com, & MortgageLeadsDirect.com ).

Lead Analytics (3 products - LeadXL, RealTAG, iRevive).

Data Services / Licensing (Selling bulk data on 143 Million homeowners in the USA).

Live Connect (Telephone hot transfer leads: Liveconnect.co).

Intelligent Web Sites (NeighborhoodIQ.com as well as three others).

My plan is to have all of our products lines (14 in total) fit within the above.

***VERY IMPORTANT** We will need a way to be able to show the above 5 categories as well as showcasing some of the products on the home page. We will then link off to sub pages within iLeads.com and finally link out to the individual products own web sites.

We like icon's / pictures as a way to communicate complex products quickly. Also, we will be using much less text on this site (vs. the current version).

Our corporate color's are set in the current logo (see the www.ileads.com) site. We are open to new colors for the site, but the logo is trademarked, so make sure to have your design allow for the current logo colors.

The final design should communicate that we are a company with a large number of products (14+) and websites (over 200). We want to be known for all of the products that we offer, not just as our name implies (iLeads) lead generation!


Info Icon
Updates

I have just uploaded two documents (by request from designers):


1). iLeads Product Silo's 1-8-14 - This is our product mix by silo (category). .  I included logo's for inspiration so that you all can see what our look and feel is.  Nearly every one of the products has it's own web site, so we will be using the new iLeads.com site to introduce our users to the products, and then link them to either a sub page on the iLeads site, or off to the individual product web sites.

NOTE:  The LeadsDirect sites are 7 individual sites all under the "LeadsDirect" sub company banner.

2). iLeads_Styleguide_Branding_Guidelines_v3: This is our style and branding guide for your use.  It includes color, font uses etc.

Thanks and please let me know if you have any other questions!



Added Wednesday, January 08, 2014

I was asked what websites designs that were good for inspiration.  Here is one that we like


http://www.doublepositive.com/

I'll post more over the next day or so.


Added Friday, January 10, 2014

I've upped the bounty on the contest, but we're running out of time.  Please submit designs so that we can pick a winner!


Also, I've been getting a ton of templates!  I am looking for an original work, not a template (that I could buy on my own)!  Please do not submit templates as they will not be considered!

Thank you


Added Tuesday, January 14, 2014

Project Deadline Extended
Reason: I've gotten a few notes asking for an extension until Monday so I'm happy to do that. Thanks everyone.
Added Saturday, January 18, 2014

Target Market(s)

Our target market is business to business. We currently sell/ license our products to mortgage and insurance companies all across the USA. We will be expanding into real estate in 2014.

We do not sell to consumers, so please be more corporate than consumer!

Industry/Entity Type

Insurance


Font styles to use
Sans Serif

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • All designs should have the ability to clearly display and communicate to the user the five product categories that we have:

    Lead Generation
    Lead Analytics
    Data Services / Licensing
    Live Connect
    Intelligent Web Sites.

    We have way too much text currently on our web site. Our new design should rely on icons and pictures to tell the story of our products, with text only as simple explanations.

    We have a style guide for font use and color's that I have just added to the brief. Please maintain your design using our style guide for font's etc.

    We have 14 product products lines (think Pepsi corp or IBM or Apple). We want an effective way or showing that the company is much bigger than just leads!
Nice to have
  • We're a company that has 17 years of history on the Internet (since 1996). We'd like to communicate that fact to give our users a sense that we're here to stay.

Should not have
  • We're not looking for a simply facelift for the current iLeads.com site! We're looking for a much more web 2.0 type of design!

Files
Download all files - 1.2 MB
AI
Payments
1st place
US$1000
Participation payments x 4
US$20
Total
US$1080

Project Deadline
19 Jan 2014 19:18:37 UTC
Language

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