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This customer received 127 logo designs from 31 designers. They chose this logo design from Outright Group as the winning design.
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Logo Design Brief
We need a logo designed for our dessert store that we are opening in Sydney
we will sell artisan desserts, cake's and chocolate truffles, macaroons ,tarts
and we will specialise in the latest trend of the wedding cake being also a dessert bar
All products will be packaged in white glossy boxes even a single macaroon, chocolate truffle will be boxed then a black ribbon will be tied around it
we want our customers to enjoy coming into the store and to treat themselves or their loved ones to an artisan dessert
the logo will be carried through onto all products and will feature on a large wall so the logo will be the most important part of the store
I would like the design to be black writing then I would like a little gold somewhere in the design and also red
there maybe an image of macaroon or truffle which may look hand drawn in red
have seen examples of this coming into other logos at the moment if I can find an example I will post it later
looking for clean sharp and sophisticated
the logo will also be on stickers that go onto the white glossy boxes with the black ribbon
I hope this is enough information for you to get started
the name of the business is
Dessert First
thankyou Deanna
I have added a very rough hand sketch as so far the design have not been what I am looking for though all carrying the correct colours
the layout I would like to see a couple of ways and the font I have hand drawn something as close to this as possible
I am still open to other designs but hopefully my handwritten ones give more example
thankyou all again for looking at my project
Deanna
Updates
hi all
thankyou all for your submissions
the design must have black font and the type face something like the examples in my brief not to curvy (
the logo red
there can be just a dot of gold but not needed and really think if not positioned correctly wont suit the logo
no other colours please
thankyou all
I
Added Tuesday, January 14, 2014
thankyou all designers
just an update
looking at all the design I do prefer the D and F to be upper case
I know in my brief I showed lower case but have found the upper case looks more along the lines of what I am liking
please keep the image red and very simple not to take over the logo
very hand drawn looking
Added Tuesday, January 14, 2014
Target Market(s)
High end
Corporates
also weddings
special events
Industry/Entity Type
Wedding
Logo Text
Dessert First
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.