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This customer received 127 logo designs from 31 designers. They chose this logo design from Outright Group as the winning design.

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Logo Design Brief

We need a logo designed for our dessert store that we are opening in Sydney

we will sell artisan desserts, cake's and chocolate truffles, macaroons ,tarts
and we will specialise in the latest trend of the wedding cake being also a dessert bar

All products will be packaged in white glossy boxes even a single macaroon, chocolate truffle will be boxed then a black ribbon will be tied around it

we want our customers to enjoy coming into the store and to treat themselves or their loved ones to an artisan dessert

the logo will be carried through onto all products and will feature on a large wall so the logo will be the most important part of the store


I would like the design to be black writing then I would like a little gold somewhere in the design and also red

there maybe an image of macaroon or truffle which may look hand drawn in red
have seen examples of this coming into other logos at the moment if I can find an example I will post it later
looking for clean sharp and sophisticated
the logo will also be on stickers that go onto the white glossy boxes with the black ribbon

I hope this is enough information for you to get started

the name of the business is

Dessert First



thankyou Deanna


I have added a very rough hand sketch as so far the design have not been what I am looking for though all carrying the correct colours

the layout I would like to see a couple of ways and the font I have hand drawn something as close to this as possible

I am still open to other designs but hopefully my handwritten ones give more example

thankyou all again for looking at my project

Deanna

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Updates

hi all

thankyou all for your submissions

the design must have black font  and the type face something like the examples in my brief not to curvy  (

the logo red

there can be just a dot of gold but not needed and really think if not positioned correctly wont suit the logo

no other colours please  

thankyou all

I


Added Tuesday, January 14, 2014

thankyou all designers

just an update

looking at all the design I do prefer the D and F to be upper case

I know in my brief I showed lower case but have found the upper case looks more along the lines of what I am liking

please keep the image red and very simple not to take over the logo

very hand drawn looking


Added Tuesday, January 14, 2014

Target Market(s)

High end

Corporates

also weddings

special events

Industry/Entity Type

Wedding

Logo Text

Dessert First


Look and feel

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Conservative
Economical
Upmarket

Files
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image Saturday, 11 January 2014 10:55:11
Saturday, January 11, 2014
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image Saturday, 11 January 2014 10:55:11
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image Saturday, 11 January 2014 12:24:23
Saturday, January 11, 2014
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image Saturday, 11 January 2014 12:24:24
Saturday, January 11, 2014
Payments
1st place
A$360
Participation payments x 2
A$20
Total
A$400

Project Deadline
17 Jan 2014 09:15:23 UTC
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