• NZ$240

• 50 designs

• 8 designers

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Graphic Design Brief

We need a label design for a new weight loss product (vitamins - Garcinia and Macha), for our USA market.Our company is focusing on health and wellness products using natural ingredients that are effectively formulated, using the most popular ingredients. We want a label that follows a current trend, but needs to stand out.We have a rough mock up of the direction we wanting to go with the design, however we need a professional to create a label that looks more superior and impressive than our mock up.We have attached a label of the popular Hair gummy label and and 2 images of our competitor who is selling a similar product. Attached is also our attempt of the label, in soft mint green and pink. We are open to new approaches using that colour scheme or a different one. We also encourage you to have a go at your own take on the design.Please choose a font you recommend that will appeal to our market.Our target market is between 18 and 30 years female.We will share more details with the designer once we have selected the one we want to work with.
Our company is about creating superior brands of products in the health and wellness category. We strive to keep things clean and simple, products that are safe and are formulated to work better than any other. We take our time to produce the perfect formula and we test our products on ourselves, so no animal testing, no cruelty, all natural and safe. It is focused on healthy heart (asana) and weight loss. so both ingredients are primary focus.

I want our values to come across in the label design. We need PDF, PSD and Ai files as well, we need to be able to edit and use the design in future. Please send files that allow us to change anything we wish to later.

Target Market(s)

18 to 30 years Feminine

Industry/Entity Type

Health And Wellness

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Matcha and Garcinia mentioned in main text.
• proud product of New Zealand/ or just "New Zealand"
• * Add "Burns fat and boosts metabolism" instead of "weight loss capsules" as in mock up. measurements for label size 182mm*65mm.
• labels of "No Gmo, No sugar, No dairy, no Gluten... as in mock up. Design and arrange how you like, but needs to be mentioned.

Nice to have

• Nice color scheme that is minimalistic and elegant, yet chic and trendy.
• would be nice to have the Asana Chakra symbol faded in the background or something with the heart in yoga theme.
• Asana symbol is attached with other reference images.

Should not have

• typical garcinia label like all others, no pictures unless they are simple and dont take over the bulk of design.
• not busy or noisy.

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Files

Download all files - 1.1 MB