• US$150

• 178 designs

• 79 designers

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Logo Design Brief

We need a logo designed for a small family business based on the West Coast of South Africa. We are paint and paint-related accessory retailers, and have up to now only been operating from a brick-and-mortar setup with no real brand identity to speak of. We now need to go online in order to target a wider audience in outlying areas, and our online sales website and new social media campaign is ready to launch. The logo can use any number of colours, as we are in the business of colour :). We want to convey a fun vibe - yet the logo must be crisp, simplistic, and easy to recognize. Our target market is a very wide audience in various business and private sectors - so the main criteria is that it is easy to understand.

Target Market(s)

A very wide audience: the man on the street. Building contractors, house wives, artists, home owners, tenants etc.

Industry/Entity Type

Painting And Decorating

Logo Text

West Coast Paints, Your Paint Family

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The main logo name of West Coast Paints. The slogan is "Your Paint Family".

Should not have

• Any cursive text that is difficult to read. Not too feminine - we are targeting a largely male-based building contractor audience as well.

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