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eBook cover and content: Rethink Leadership from the Inside Out
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This customer received 22 brochure designs from 8 designers. They chose this brochure design from cherry as the winning design.
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A$250
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22 designs
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8 designers
Brochure Design Brief
I teach a leadership program to companies that was developed at Google and now need an eBook cover and content design. This downloadable eBook will be offered online in exchange for prospects' contact details. It needs to be designed with a sophisticated, senior HR executive audience in mind. There are some assets that are available for you to work with including photographs, a logo device for the program, and a colour palette (same as Google's blue, green, yellow and red). Note that while the program was developed at Google it is NOT a Google product and I need to ensure that the eBook does not breach license guidelines. I have attached a very rough mockup of the content, images and graphic elements to help.
Target Market(s)
Senior business leaders and HR professionals.
Industry/Entity Type
Leadership
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Keep it simple. Clean, contemporary, professional feel. This is a high-value decision for a company and needs to look modern, progressive and credible. Downloadable PDF. Easy to read and digest layout.
- Colours - see attached screenshot for red, blue, green, yellow ref. Additionally charcoal for most type and purple 330033 as extra colour is okay.
- Landscape format please.
Nice to have
- Plenty of white space.
