New luxury consulting company needs a logo design

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This customer received 349 logo designs from 169 designers. They chose this logo design from costur as the winning design.
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Logo Design Brief
I would need a sleek, appealing yet professional logo for my small business. My business consists in hiring store directors and assistant directors and place them for interim jobs for brands such as Chanel, Dior, Valentino... Logo needs to be with as pure a design as possible, show strength, confidence and quality. It will be a people centric company.
Company based in London but will eventually expand in Paris/Dubai.
Target Market(s)
Luxury retail / Fashion brands
Logo Text
PWR retail
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Focus more on PWR (bigger) than retail (smaller)
- It can be different fonts for "PWR" and "retail" of course.
- There must be a contrast between the two.
- PWR gives the idea of power.
Should not have
- two many colours. Should look nice also in black and white or faded grey