• £190

• 210 designs

• 71 designers

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Logo Design Brief

Our company is called BioMe, and we are based in the UK. We optimise the health and performance of our customers by addressing 3 key pillars: Nutrition, Movement, and Sleep. We are different to other health and fitness companies owing to a highly personalised approach, a focus on long-term health, use of cutting-edge scientific research, and inclusion of habit change techniques. Our initial offering is weekend health and performance retreats, for different groups, including: elite and amateur athletes; people with specific health issues, or people who simply want to achieve long term health and fitness. We plan to expand into corporate wellness programmes, and training for professional sports teams. Companies such as XPT (https://www.xptlife.com/) and Wild Fitness (https://www.wildfitness.com/) offer similar services and have a similar ethos. However, our focus is different. Our personalised approach identifies the specific issues holding our customers back. We then design tailored, research-backed programmes for each individual, which include habit change techniques designed around their personality. We address optimum fuelling and nutrient density, how somebody moves (not just how much exercise they do), and recognise that the quantity and quality of sleep is equally as important (no other companies are bringing all this together). In our world of health/fitness weekends (or holidays), companies either tend to appear aggressive/masculine (“Boot Camp”) or gentle/feminine (“Health Retreat”). We want to appeal to everyone from hard hitting athletes to people struggling with illness, and appeal to men and women. “Personalised”, “scientific”, and “effective” are what we want to communicate. As a start-up, we want our logo to create brand recognition and increase awareness, referrals and sales. We have no fixed requirements for specific colours/style, but we want it to represent our company, our approach, and our ambitions.

Logo Text

BioMe