stickers for outdoor industry (brands like Patagonia, Prana, Osprey) retail consultant

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This customer received 17 sticker designs from 4 designers. They chose this sticker design from uk as the winning design.
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Sticker Design Brief
The main need that I need to solve: I am hosting a series of educational workshops at a trade show and I need a 2.5" diameter round sticker designed with my visual branding. In some additional designs, I'd like to see other shapes/sizes that occupy 4-8 sq inches of space.I am a specialty/independent retail consultant and I help small/local retailers run a more profitable business. My industry focus is on outdoor retailers (like small versions REI) and the sticker is to be passed out at the main tradeshow that our industry has (think brands like Patagonia, Chaco, Prana, Osprey, etc) I plan to put the stickers on the seats in the workshop and hope the attendees attach them to their water bottles, coolers, beer fridges, etc.I have the fonts and the background image--I just need some help with design, content, and the file to submit to the sticker printer. The name of my company is Outside Looks (outsidelooks.com to learn more). I need to use fonts Lulo Clean One Bold and Avenir Next LT Pro Light, which I have the permissions for.
I attached a mock up that is my vibe...but I'm open to other designs as well.
Updates
I'm also launching an industry networking group called THE COLLECTIVE and would like a 2.5" round sticker design with the words "the collective by outside looks" "a community for specialty retailers" and/or other language from https://www.outsidelooks.com/thecollective
Added Thursday, October 4, 2018
Target Market(s)
retail buyers and owners of specialty outdoor retail shops; sales representatives of merchandise/brands that these retailers buy from. we buy/sell merchandise to aid our adventures in camping, hiking, trail running, global/adventure/urban travel, mountaineering, fishing, kayaking, SUP, etc
Industry/Entity Type
Retail
Font styles to use
Other font styles liked:
- lulo clean one bold, avenir next LTF light
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- -file that looks nice on 2.5" round sticker
- -other various designs that fit my target market
- -inspriational feel
- -a mix of my visual branding + your visual branding ideas if you're inspired
- -"OUTSIDE LOOKS"
- -"outsidelooks.com"
Nice to have
- Design 1) "resources for specialty retailers"
- Design 2) "support small business" or "support your local shop"
- Design 3) "THE COLLECTIVE by OUTSIDE LOOKS" "a community for specialty retailers"
- I like images that have sun rays or a wash of light in them
- maybe a few designs that have outdoorsy images or recreational activities in them
Should not have
- the words: consultant, consulting, agency, firm