• £220

• 567 designs

• 165 designers

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Logo Design Brief

A logo for a newly established company based in the UK. Intended to deal with high profile organisations around the globe. The company will be dealing with multi-million dollar companies, corporations and governments in different parts of the world. The types of companies will be; manufacturers, investment, industrial, financial, etc.

The company name is called "AT Nexus Ltd" - AT are initials rather than the word "at" but intended as a play with words. The word nexus means connections and is taken in the social aspect. LTD may or may not be used in the logo design.

The Logo is needed to represent the company and become a brand they can rely and depend on. The company and its brand is about having the right personal and professional connections, being able to achieve objectives that are difficult to achieve without them. Dealing with investment companies, manufacturers, governments, business/financial/ engineering consultants, etc.

The logo will be eventually be registered as a trademark and therefore a unique and creative design must be submitted which does not look like other designs.

The logo must reflect the Initials capital letters ONLY AT (as a monogram) and the notion of Nexus.

We would like the logo to have the following key qualities:
1- Prestigious
2- Simple but Sophisticated
3- Elegant,
4- Powerful,
5- Executive,
6- Modern
7- Reflect confidence.
8- Professional.
9- Upmarket.

I imagine these qualities to be achieved through a CONCISE, SMOOTH and SLEEK design. Think James Bond - a gentleman, calm, confident, overcomes obstacles to get the job done with style.

It is important that colors and design are not greatly affected by black and white print outs. The logo should be recognizable when resizing for different stationary and electronic purposes.

I prefer executive and grayscale colours - however this depends on the designer and what suits their vision.

http://www.executive-impressions.com/blog/simple-guide-to-executive-colours

The design should not be extravagant. Funny characters or too much art and/or too colourful.

SHOULD NOT be a logo based on a template found online or from databases!!!

SHOULD NOT be too simple! I want a design not a just a font!!

Target Market(s)

Business Consultant, Engineering Consultant, Agent/Distributorship

Contact Information for Business Card

1 side with company logo and contact details, 2nd side with logo only
Most probably for a 350 grams business card, using lamination and SPOT UV

Logo Text

AT Nexus / AT Nexus Ltd.

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo will be eventually be registered as a trademark and therefore a unique and creative design must be submitted which does not look like other designs.
• The logo must reflect the Initials AT and the notion of Nexus.
• We would like the logo to have the following key qualities:
• 1- Prestigious
• 2- Simple but Sophisticated
• 3- Elegant,
• 4- Powerful,
• 5- Executive,
• 6- Modern
• 7- Reflect confidence.
• 8- Professional.
• I imagine these qualities to be achieved through a CONCISE, SMOOTH and SLEEK design. Think James Bond - a gentleman, calm, confident, overcomes obstacles to get the job done with style.
• It is important that colors and design are not greatly affected by black and white print outs. The logo should be recognizable when resizing for different stationary and electronic purposes.

Nice to have

• I prefer executive and grayscale colours - however this depends on the designer and what suits their vision.
• http://www.executive-impressions.com/blog/simple-guide-to-executive-colours

Should not have

• The design should not be extravagant. Funny characters or too much art and/or too colourful.
• SHOULD NOT be a logo based on a template found online or from databases!!!
• SHOULD NOT be too simple! I want a design not a just a font!!

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