• US$150

• 200 designs

• 89 designers

---

Logo Design Brief

We need a logo for a long withstanding wood floor refinishing and installation supplier. This company name, McEllin has been a family name in the area of Boston, and the Metro area for over 30 yrs. The logo should provide some design elements that can be used to grow familiar visuals, to allow customers to brand this company with what they do, and open the door for a re-brand. The typography needs to be clean and classic, bringing them into 2018 and uphold the reputation of the company We would like to see Letter Abbreviations, like MWF, McEllin (stand alone with strong font) and your ideas for graphic/icons.
This is their current site which is going through a more clean and sleek redesign:
http://www.mcellinco.com/
This is the skin for new design: https://cleverlight.com/clients/mcellin/home-v2a.html

Target Market(s)

Contractors and construction workers, mostly male 20 - 50 year old, New England Blue Collar They don't install pre-fab floors, they either sand and refinish, repair, or install as raw wood and apply finishes.

Industry/Entity Type

Construction

Logo Text

McELLIN | Hardwood Floor Supplies

---

Logo styles of interest

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Current logo is full business name, McEllin CO., Inc, which is too long-their name is familiar in the industry enough to stand alone as McEllin. For those who don't know them, they want relevance to their services, Hardwood Floor Supplies
• Modern Word Mark, Art Play on the M, MC. McE

Nice to have

• Client likes this logo: https://www.ubrofloorproducts.com/ It would be nice if there was an ICON that the client can use in design and social platforms, and possible re-branding initiatives that will sustain the industry. It would be great if the designer could provider a strong version of McELLIN FLOORING and a MWF (McEllin Wood Flooring) or McEllin | HardWood Floor Supplies.
• Samples in the Grays and Blues selected in the color wheel, but also a green pallets like...TREE Green.

Should not have

• Nothing literal ike a man pushing a large sanding machine. Nothing too design-y like multiple tools and flowy scripts Should not look anything like the uploaded files, we need something new.

---

Files