• US$260

• 146 designs

• 70 designers

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Logo Design Brief

We need a re-brand for 30 year old company that is expanding into several service lines in October; HIV/AIDS, STD Clinic, PrEP clinic, LGBTQ youth services, victims services, mental health counseling, health promotion (smoking cessation, dietician services, meal prep services) and other public health services like vaccinations. Despite the assumption, we are NOT a low-income non-profit. We serve all ages, incomes, medical insurance types, patients range from doctors themself to senior citizen to college student. Our staff is very culturally diverse

Attached our "mood board" of design- we are currently being remodeled into a residential healthcare facility

Mission: Tranforming lives through remarkable care
Vision: We dream of creating a world of change by changing one person's world at a time
Values:
Leadership is service
Compassion is action
Integrity is doing what is right

Words that describe The Project
Residential healthcare---onsite location has a residential loft feel
Bring our services into neighborhoods and other community events
trusted
inclusive
empowering
pride
safe
transforming
doing good
energy
come as you are, leave your best self
positivity
mobile and clinical onsite services
connecting
building bridges
human connection
be awesome
kindness is contagious
authentic
best self
we make healthcare easy
you can smell cookies baking when you visit The Project
we take healthcare where life is happening

Color Possibilities
teals- for sure included
greens
blues
purples
coral/red- we need the main colors to work well later with a red tone for our HIV programming, but doesn't need to be a main color or it can.

*prefer to see a more jewel tone of colors or something that gives a maturity feel with the words described below. Previous designs have failed because come across too youthful and doesn't speak to all age groups and backgrounds

Target Market(s)

Anyone who may need sexual health and health promotion services

Industry/Entity Type

Healthcare

Logo Text

The Project

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• at least 3 colors
• we want to feel like a place anyone would go and finds value and good experience like target or airbnb provides

Nice to have

• none

Should not have

• rainbows or too youthfulness. Desire to have a positive mature credible look. Sometimes when we use the word inclusive that translates into LGBTQ specific colors and icons.

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Files

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