• US$375

• 189 designs

• 60 designers

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Logo Design Brief

Calling all Lego Fans!

We sell new and used Lego parts, sets, and minifigures to Lego enthusiasts of all ages. We are a small business that operates domestic and international internet sales on BrickLink (the “eBay” of Lego parts). We also sell at comic cons, toy shows, and Lego brick events. Our current online store is at: https://tinyurl.com/everythingstarwarsandmore.

We are branching out from online sales to run a “brick and mortar” store front with a new business name called Sasquatch Bricks. This store will be located in the Pacific Northwest (USA) to attract local customers to a physical location and will complement our BrickLink online presence (which is under a different store name).

We are looking for a whimsical and fun logo/brand identity that will attract the inner Lego spirit of our adult and kid customers. Here is a Pinterest board with ideas that inspire us: https://pin.it/xwejew2ip7c4xx.

The logo needs to help customers know we sell Lego parts and minifigures by including lego parts, like an image of a Sasquatch minifigure. We like the idea of having a Lego Sasquatch be a mascot and part of the logo. Other ideas are welcomed too. We would also like to have the business name as part of the logo. Whereas our online presence/business focuses on Star Wars Lego, the new store front (Sasquatch Bricks) will focus on all Lego product.

We like clean and fun images; and clear fonts that are easy to read.

Thanks for reading and we hope to work with the inner Lego kid in you!

Target Market(s)

Adult fans of Lego. Parents buying Lego. Kids buying Lego.

Industry/Entity Type

Toy Store

Logo Text

Sasquatch Bricks

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We must have easy to read font for the business name. The graphics for the logo needs to reflect that we sell Lego. The logo should be fun, eye-catching, and whimsical. In addition to the logo design, we need double-sided business card design.

Nice to have

• Both color and grayscale options. Logo with and without business name (options for printing and signage).

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Files