Logo for new personalised training app for women

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This customer received 110 logo designs from 52 designers. They chose this logo design from MKR as the winning design.
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We need a logo design for a new company based in Australia called "MAVLETE". We are a personalised personal training app. Our target customer is called Ashleigh. She is 28 years old, building towards a successful corporate career. She lives a full social life and is balanced about her diet and exercise. She wants to look lean and toned and is motivated by seeing changes in her body. The name MAVLETE means the "maverick athlete" - women who like unorthodox training. Our tagline is "You've got this", hence why we are looking for a logo similar to a fist pound (see attached image as an example). Our colours are black and hot pink (preferably gradation of hot pink as per attached hair image).
Target Market(s)
Our target customer is called Ashleigh. She is 28 years old, building towards a successful corporate career. She lives a full social life and is balanced about her diet and exercise. She wants to look lean and toned and is motivated by seeing changes in her body. She's a heavy user of instagram and likes being "liked". She follows fitness people such as Michelle Bridges and Kayla Itsines, as well as reality tv stars like Kim Kardashian.
Industry/Entity Type
Fitness
Logo Text
MAVLETE
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Our tagline is "You've got this", hence why we are looking for a logo similar to a fist pound (see attached image as an example). Our colours are black and hot pink (preferably gradation of hot pink as per attached hair image).