• US$300

• 398 designs

• 161 designers

---

Logo Design Brief

We are looking for someone who can design a logo for our new restaurant in the vibrant central Tokyo, Japan. Baton will be a modern multinational restaurant and bar, combining elements of authentic Japanese cuisine with various international cuisine. Serving a wide variety of dishes, we will use high quality Japanese ingredients such as fresh fish, Japanese beef and seasonal vegetables.

With warm lighting, comfortable seats and relaxing jazz music, we aim to make our customers feel as much at home as possible. It’s the service, the mixed cuisine and drinks that will give that little extra luxury in a busy everyday life, but also the lounge-ish, comfortable atmosphere that will make it feel like a second home.

Our target market is mostly men and women between 30-50 years old. The restaurant is upscale and will be good for dates, a nice meal with friends, or to sit down to have a glass of wine or sake at the bar after a long day. The price range will be between 4000-6000 JPY (40-60 USD) per person at dinner time. It will also be a good place for the office workers in the area to go for lunch on weekdays.

Industry/Entity Type

Restaurant

Logo Text

Baton

---

Logo styles of interest

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• The logo must have “Baton” written out and should be easy to read (we have attached an image of the restaurant facade design which shows where and how the logo will be displayed)
• Colour wise, black or dark grey would be ideal. We would like to see the logo in greyscale and on black and white backgrounds.
• Must be horizontal

Nice to have

• We are hoping for a modern design logo that conveys the restaurant’s concept and atmosphere, preferably with a Japanese touch to it (for example Japanese brush strokes, etc.). But we are also open to alternatives if you feel strongly about it!
• If possible, we'd like to see it with both upper-case and lower-case letters.

Should not have

• - No chopsticks or Japanese flags please!

---

Files

Download all files - 0.6 MB