Label for Brand of Paints - Pinturas Construrama

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This customer received 21 label designs from 7 designers. They chose this label design from joshgraph as the winning design.
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Label Design Brief
We are Construrama, a network of hardware stores in the dominican republic. For the last 5 years, we have carried our brand of paints, "Construrama", with a basic simple image consistent of our logo and some technical information for the paint. (current labels attached as well as some pictures of our products). We also recently started targeting large construction companies to contract their paint projects with our paints and labor teams. We are looking to update our image with a new label (attached images of other labels in the market currently). The concept we are going for now is "Tailor Made quality and colors" ("Calidad y Color a tu medida" in Spanish), so our consumers, big and small, know that we have a wide array of paint qualities and that we can formulate any colors they require, depending on their projects's budgets. I've also attached a brochure we were working on with a local designer before deciding to try you guys out. We hope to get a new, vibrant and exciting label that sets us appart.
Target Market(s)
Construction companies, construction professionals and end-consumers for personal proJects.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The image of our current Construrama Logo