• £130

• 10 designs

• 5 designers

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Graphic Design Brief

Hi Everyone!


We are Circl & we're building a mentoring programme that will change the world! We connect pupils from low income backgrounds with business professionals to improve their interpersonal skills together.

There are several stages to the training sessions and we'd like to have them drawn/graphically designed so that it's really clear what's going on.

Each scene depicts a different stage of the training - interaction - follow up etc.

The Key Aspects of this project are:

1. The school pupils need to look around 14-16 years old and be wearing school uniform.
2. The business professionals need to be wearing casual clothes, but look between 25 - 35 years old.
3. Both pupils and professionals need to be a mix of ethnicities & genders
4. We need the Circl Presenter to be wearing a white Tshirt with the Circl logo on it (see attached) - so that he can be identified throughout the scenes.
5. We've got very specific requirements about the layout of each scene so please read the briefing document carefully.
6. We'd like to be able to use the different images individually (as separate jpg files) for the website and to use on different brochures etc in the future.

Please see attached:

1. A detailed briefing document explaining each scene that needs to be created
2. Our logo in both blue & white
3. An example document that shows the kind of thing we're looking for.

Target Market(s)

Business professionals & teachers

Industry/Entity Type

Education

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Font styles to use

Other font styles liked:

• Montserrat

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• My project must be really clear and have really friendly inviting images!
• 1. The school pupils need to look around 14-16 years old and be wearing school uniform.
• 2. The business professionals need to be wearing casual clothes, but look between 25 - 35 years old.
• 3. Both pupils and professionals need to be a mix of ethnicities & genders
• 4. We need the Circl Presenter to be wearing a white Tshirt with the Circl logo on it (see attached) - so that he can be identified throughout the scenes.
• 5. We've got very specific requirements about the layout of each scene so please read the briefing document carefully.
• 6. We'd like to be able to use the different images individually (as separate jpg files) for the website and to use on different brochures etc in the future.

Nice to have

• It would be great to see if the designers are able to add in little details that I might not have thought of in my brief (like different facial expressions

Should not have

• It would be great to avoid generic images.
• See the example infographic i attached for examples of what we're looking for

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Files

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