• US$150

• 187 designs

• 73 designers

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Logo Design Brief

Pacific Surgical is a Philippines based medical device & equipment distributor. We import best in class technology from around the world to improve healthcare in the Philippines.

Our founders are from Maryland (USA) and conceived the idea for PS while living in San Francisco. Both developed an appreciation for Philippines culture and traditions. Much of PS's motivation is to serve Filipino patients and physicians.

In the logo we are looking for a few key qualities:

- Bug + font design w/ horizontal design
- Avoid literal healthcare references (bones, spine, heart, cross, etc)
- Abstract minimalist design using negative space is appealing
- Bug should have stand-alone capability and will serve as primary visual cue for brand
- Font is important and should reflect modern and technical nature of innovative health care products
- Current color scheme is rooted in blues. Interested in complimentary colors

Target Market(s)

Surgeons and hospitals

Logo Text

Pacific Surgical

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Needs to to have ideal dimensions that fit well in all types of marketing. Our logo looks too small sometimes since its tall and wide without much content due to unused space.

Nice to have

• I loaded a bunch of logos that I find attractive. It seems i mostly prefer ones that have an abstract logo on the side and the name/logo in the same plane. I like simple, and with sharp fonts. Not too many colors, but blue needs to be involved along with silver/black/grey/white. Not all, but blue and 1-2 of those.
• If the abstract logo can have somethign to do with spine or orthopedics, even better. Orthopedics meaning bones and bone care.

Should not have

• Literal health care components in logo

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Files

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