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Retail Food Seasoning Company needing Design Package

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Contest winning design
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This customer received 146 logo designs from 28 designers. They chose this logo design from AnuRajPR as the winning design.

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  • Closed - Design Selected
  • Guaranteed
  • Budget US$400
  • Number of designs 146 designs
  • Number of designers 28 designers
Logo Design Brief

Our Colorado based company, So Good!, is seeking logo & package design.
So Good! will launch with 3 product lines:
1) Instant Marinade - signature product. 3 flavors.
2) BBQ Sauce - 3 flavors.
3) Seasoned Sea Salt - 3 flavors.
So Good! must demonstrate continuity for a "family" of natural, all known ingredient products, unique in flavor & packaging, with recognizable consumer cost value throughout a store. Products are pre-contracted with stores for distribution. We're seeking fresh, clean, unique, simple logo & package design to catch the consumers' eye. Our products provide consumers the ability to create quick, delicious meals, with the confidence of natural ingredients. Looking for a designer to produce a great logo & work quickly to produce packaging, ASAP. This project will parlay into much larger design needs including, but not limited to, letterhead, business cards, packaging (3 different products), POP displays, shirts, banners, web site design, etc. Additional product descriptions & design platform available in attached files. So Good! is trademarked.

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Updates

Project Deadline Extended
Reason: Because so many good designs have been coming in, and the designers are making changes - we are extending the deadline to give everyone a little more time.
Added Friday, January 17, 2014

Project Deadline Extended
Reason: We are extending the deadline as many of the designs are very close. Please look for feedback - as we will be posting the feedback soon.
Added Wednesday, January 29, 2014

I wanted to provide more visual direction to where we would like the design to go.  I have attached a picture of a family of products.  This hopefully gives the idea of a clean, clear, and direct message for a label and logo design.  


Please look at the files I have downloaded for design direction.  I just downloaded a picture of "Tru".  This label and design will give you an idea of where to start.  Clean label, easy to read, easy on the eyes, not busy.

In addition, we have also liked the "Kabel" fonts.  We don't necessarily need that font, but again it may give you some direction.  The small "G" in Kabel is unique as well.

Please write if you have questions.

Added Friday, January 31, 2014

Target Market(s)

This brand is a retail product in major grocery chains.
Instant Marinade placement: cold meat section of stores
BBQ Sauce: BBQ sauce, catsup aisle
Seasoned Sea Salt: spice aisle

Consumer/target market are average individual or family cooks, looking to produce quick, gourmet, homemade meals with exceptional ease & taste. Products are natural & extremely flavorful. Instant Marinade is unique to the market.

Industry/Entity Type

Business

Logo Text

So Good!, SOGOOD!, sogood!

Logo styles of interest
Wordmark Logo

Word or name based logo (text only)

Font styles to use
Serif
Sans Serif
Other font styles liked:
  • kabel
Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
  • Please review attached notes & files
Should not have
  • No leaves - overused.
    No pictures or illustrations.
Files
Download all files - 3.3 MB
DOCX
Design Instruction Wednesday, 08 January 2014 22:03:36
Wednesday, January 8, 2014
DOCX
So Good IM design direction Wednesday, 08 January 2014 22:04:17
Wednesday, January 8, 2014
PDF
Top Fitment Pouch Schematic Wednesday, 08 January 2014 22:04:22
Wednesday, January 8, 2014
JPG
Picture of Salt Bottle Wednesday, 08 January 2014 22:04:45
Wednesday, January 8, 2014
DOCX
Design Direction general Wednesday, 08 January 2014 22:04:51
Wednesday, January 8, 2014
DOCX
So Good Seasoned Sea Salt design direction Wednesday, 08 January 2014 22:04:55
Wednesday, January 8, 2014
JPG
BBQ sauce Bottle Wednesday, 08 January 2014 22:05:16
Wednesday, January 8, 2014
DOCX
So Good BBQ design direction Wednesday, 08 January 2014 22:05:20
Wednesday, January 8, 2014
JPG
photo (9) Friday, 31 January 2014 00:13:49
Friday, January 31, 2014
PDF
So Good logo specifics Sunday, 23 February 2014 00:53:28
Sunday, February 23, 2014
PDF
SoGood final Handover corrections Thursday, 27 February 2014 23:34:40
Thursday, February 27, 2014
PDF
Final Final SoGood Corrections Friday, 28 February 2014 21:44:22
Friday, February 28, 2014
Payments
1st place
US$360
Participation payments x 2
US$20
Total
US$400
Project Deadline
05 Feb 2014 04:52:10 UTC
Language
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