• US$120

• 215 designs

• 65 designers

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Logo Design Brief

OVERVIEW:
I'm a creative director consulting for a crypto currency startup. I don't have time to design the logo myself but will be able to give excellent feedback and direction.

The company is called Apex and it is a crypto currency exchange. If you're not familiar with crypto currency exchanges please check out these category leaders. Essential it is a website where anyone can sign up for an account to buy and exchange crypto currency.

https://www.binance.com/
https://www.coinbase.com/
https://www.huobi.com/en-us/
https://www.okex.com/lang/en-US/

WHAT WE NEED:
We will need a logo that can stand by itself as well as a logo lock-up with the exchange name next to it "APEX"
Please incorporate the logo mark and the font treatment for the name.

MORE BACKGROUND:
A cryptocurrency exchange or digital currency exchange is a business that allows customers to trade cryptocurrencies or digital currencies for other assets, such as conventional fiat money, or different digital currencies. https://en.wikipedia.org/wiki/Cryptocurrency_exchange

INSPIRATION:
I've included other images of logos we like in the crypto space ;)
- mountain/ summits
- use the A as an interpretation of the mountain
- But doesn't have to be mountain
- explore Stock charts
- should feel like financial success
- Board said they want hard angles (not rounded)


NOTES:
- I like when logos have a slight color fade. It seems to be a popular trend at the moment. This company wants to feel cutting edge and hip. Think of them as the place millennials will go to do crypto.
- Open to color recommendations too. We'd like to stand out in the category

Target Market(s)

investors, entrepreneurs, millennials, techies, coders, futurists,

Industry/Entity Type

Financial

Logo Text

APEX

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - Pick one main color to work with
• - Must feel iconic and recognizable
• - Very contemporary
• - Must instill confidence and trust, after all people are using this as a trading platform.

Nice to have

• - Logo should work with it to the copy to the left of it for website masthead
• - Logo should work with copy under it for thumbnail and app icon use.
• - is there a way to incorporate the way a stock chart moves with a mountain or summit
• - Open to serif but leaning towards san-serif
• - Open to other ideas that aren't mountains

Should not have

• - NO actual mountain peeks. It should allude to being a mountain not actually be one
• - NO circuits or wires please
• - NO money symbols

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