Logo design for Executor Experts - estate planning company

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This customer received 126 logo designs from 50 designers. They chose this logo design from JoanneOsborne as the winning design.

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Logo Design Brief

I am looking for a logo that will become the foundation of a branding on several media platforms like biz cards, website, podcast, dvds... The logo will represent a company that offers support, advice, expertise to people who are going through tough time as they are trying to handle the affairs of a person who just passed away. It will also be a place for people to find information so they can get better prepared long before the time comes, and can leave a legacy of peace, love and positive transition to their loved ones. I have come up with some designs, but they're not good enough for what I want. I am looking for something fresh, modern and warm. My plan is to use the symbol on the left of the logo as my square logo for the favicon, and then have the long logo for a lot of marketing things, and maybe a square one with the symbol and text located below for the place where a square logo is required. but the main logo should be something that is looking like designcrowd, with the symbol and text next to it. I've looked online for logos that I like, and have explained what I liked about them and what I find could be improved in the pdf attached here. PLEASE NOTE THAT DESPITE MY ORIGINAL THOUGHTS, I HAVE COME TO THE CONCLUSION THAT THE LIGHTHOUSE AND THE KEY ARE NOT A GOOD FIT FOR MY LOGO. The market I am reaching is people who are currently planning their estate and drafting a will, not sure of what to expect or assign to the executor (person who will handle the estate after someone dies), or the executors who have either just been made active (following someone's death) and are struggling with all the tasks required of them, or those who have been asked by a loved one and either see the loved one's health decline or simply want to be prepared, and want to find information to prepare.

Target Market(s)

people who have lost a loved one and not have to handle the affairs of the deceased, and people who have been named the executors and want to prepare ahead of time so when the time comes things are not as hectic.

Industry/Entity Type

Financial Planning

Logo Text

Executor Experts


Font styles to use
Serif

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Files
Download all files - 0.6 MB
JPG
ExeExp03 Saturday, 25 August 2018 05:32:24
Saturday, August 25, 2018
PDF
Payments
1st place
€110
Total
€110

Project Deadline
03 Sep 2018 06:01:21 UTC
Language

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