• A$180

• 40 designs

• 11 designers

---

Packaging Design Brief

We need a template of packages to be created for our new Candle business - CANDELICIOUS. These aren't your ordinary candles, think delicious treats like salted caramel, buttercream cupcakes, double chocolate ice cream etc. Rather than having a product list we will have a menu of flavours.

Candle box created to the template attached.
Use the flavour of Salted Caramel as the example.
Would also like to see how your design translate to a flavour like Champagne and Strawberries
Supply completed assets in AI and PSD

The brand will be fun, bright, approachable whilst still offering a high-quality product.

Target Market(s)

Females – 18 – 50, middle to upper class, high disposable income, heavy social media users

Industry/Entity Type

Home Furnishing

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• **Deliverables Required - Description of Requirements**
• Candle box created to the template provided.
• Use the flavour of Salted Caramel as the example.
• Would also like to see how your design translate to a flavour like Champagne and Strawberries
• **REQUIRED ELEMENTS**
• ***FRONT OF PACKAGE:***
• Logo - CANDELICIOUS
• Flavour – Salted Caramel
• Short description of the flavour – Sticky, salty, sweet caramel goodness
• Triple Scented Candle
• 350g
• ***BACK OF PACKAGE***
• Nutritional label (example attached - content for this to be supplied later)
• SALES COPY
• Ignite your senses with our range of delicious candles that are good enough to eat.
• Our calorie-free treats will have you thinking a guilty pleasure is right under your nose.
• Candelicious triple scented candles are carefully hand crafted in Queensland from the highest quality ingredients. We want you to enjoy the delicious aromas of our candles and feel good about it too, that's why we only use the highest quality non-toxic wax, lead-free cotton wicks and package the delicious treats in recyclable glass containers and cardboard boxes. Nothing nasty here.
• WARNING LABEL
• Warning
• Burn within sight. Keep away from things that catch fire. Keep away from children and pets
• **TOP FLAPS**
• LEFT - Ensure wick is trimmed to 7mm during use and each time candle is relit.
• RIGHT - Never more a burning candle. Extinguish and ensure wax is solid before handling.

Nice to have

• The packaging really needs to sell how delicious these candles smell, I would approach this brief as if I was creating a package for a delicious donut brand or thick shakes.
• Would like to have an element such as this dripping wax/ice cream around the top and sides of each flavour box like the attached, with different colours representing different flavours. Eg – Chocolate could have a brown colour, Mango could be orange, coconut could be white.
• https://www.freepik.com/free-vector/summer-background-with-delicious-melted-strawberry-ice-cream_1125222.htm#term=ice cream&page=1&position=0
• OR
• https://www.freepik.com/free-vector/melted-chocolate_795153.htm#term=drip&page=1&position=10
• Could include selling points such as:
• - Up to 60 hours burn time
• - 0 Calories
• Suggest using bright fun pastel colours
• Fun fonts but they must be legible
• **Inspiration and Examples**
• https://www.halotop.com.au/flavours/ - packaging example
• https://doughnuttime.co.uk/ - branding example
• https://www.t2tea.com/en/au/tea/boho-rose-loose-leaf-feature-cube-T130AE165.html - packaging example

---

Files

Download all files - 4.8 MB