Successful online bread shipping from Germany wants a relaunch of the existing logo

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This customer received 56 logo designs from 24 designers. They chose this logo design from SGS.Design as the winning design.
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We are a well-established operator of organic bread shipping for customers in Germany. The assortment predominantly offers high-quality baked goods (bread, rolls and pastries) of the highest organic quality. The customers are between 35-70 years old who are in the mood for good and high-quality baked goods. The reference to the lion's head in the existing logo refers to the name bioLöwe and the location of bioLöwe. The head office is in Germany, Braunschweig the lion city. This reference should be kept, if possible, and we should be open to new proposals. We want a noble logo which has a relation to the topic of organic bread shipping. The logo (symbol) should also be able to stand without the name "" bioLöwe. The font should not be too filigree, so it can also be used for print media in the future. The possible new colors of the entire logo should be modern, dignified and appealing. eg gold, gray, etc. We could well imagine a kind of coat of arms with lion's head. This is not a condition. Your creativity should not be limited. The corresponding website is: www.bioloewe.de Have fun :-) We are looking forward to the designs and our new logo
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clearly readable text in the logo High recognition value
Nice to have
- The introduction of a lion's head would be nice but currently no need. The logo should reflect the high quality of the online shop bioLöwe.
Should not have
- The logo should not be too colorful. The logo should not look playful.