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Designing a logo for a wine blog that aims to make wine fun and accessible
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This customer received 83 logo designs from 29 designers. They chose this logo design from ArtCreative as the winning design.
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A$150
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83 designs
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29 designers
Logo Design Brief
I am starting a new blog and wine company called The Cheeky Vino. The aim of the blog is to make wine easy to understand and enjoyable - there is so much information about wine out there but do you really need to know the flavour profile to enjoy it? This blog is aimed within 20-40 year olds that enjoy wine but don't really want to know the nitty gritty of it, they just want decent, well priced wine.
The blog will be a mixture of reviews, wine profiles, winery reviews and taste tests across different providers and wines. It will be informative but in a fun, playful way.
The identity of the blog is quite fun, youthful and upbeat. I was thinking the colours would be drawn from wine colours whether it is pinks and burgundys or rose colours - but happy to be led by what you think as I am quite open to new ideas. I've attached a couple of pictures from my mood board for inspiration but once again happy to see what comes back - I am really not set on one identity yet!
The final design would ideally be one that is simple and easy to translate across a blog and social media channels - so nothing too complex as it will need to be easily identifiable in a small format. I'm happy for the logo to not incorporate the full name as well if it is too long.
Updates
Gathering more feedback
Target Market(s)
20-40 year olds
Logo Text
The Cheeky Vino
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Ideally the logo will have some link to wine - whether this be the colours used or a visual queue. I also want the logo to be able to be translated across social channels and recognisable.
Nice to have
- The logo does not necessarily need to have the full name of the blog in the title - if you believe it should be just an image I am happy for this to be used instead, or even initials. I also want the logo to speak to fun and to keep it quite youthful and playful.
