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Private Lending/Business Consulting firm needs a Corporate Identity & Business Card
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This customer received 170 business card designs from 33 designers. They chose this business card design from HYPdesign as the winning design.
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US$485
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170 designs
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33 designers
Business Card Design Brief
Revised Project overview:Below is the first Project Overview & here are my revisions: I will use only Equity Capital Funding Group as the name & only www.ecfg.us as the URL. I want a logo with the name on one side of the card & as our branding. I want the logo to be geometric in nature, bold & confident. I want the emphasis to be on the logo & the first two words of our name "Equity Capital". I am leaning to more traditional colors & fonts, but have an open mind for some more colorful and more contemporary designs. Please focus more here than what was first stated in the First Project Overview.
First Project Overview: We need a logo design for our company based in Phoenix, doing most of its business in the Southwestern USA, but some business nationwide. We own two URLs, tecfg.com & ecfg.us, so we can use either for our marketing. We would "brand" either "The Equity Capital Funding Group" or "Equity Capital Funding Group, LLC". It is the designer's prerogative to use some version of either if they have an original idea or concept. We can then use the acronym TECFG, ECFG or some version thereof. Our business involves consulting to, managing all or part of, assisting in raising capital for, and sometimes direct ownership in operating companies and projects. We focus mostly on real estate and lending type organizations and deals. Our goal is to help our clients capture opportunities which make them money. We are open to a broad range of ideas/concepts, colors or designs - just so the end result conveys boldness, strength, integrity, and professionalism. Our "Core Values" include integrity, discipline, stewardship, courage, & persistence and should be communicated, if possible.
Updates
Project Deadline Extended
Reason: The holiday has slowed things down & I have another project for 3 of the days next week that needs complete, so I'm moving past the one week deadline. It will not be extended again.
Added Saturday, January 04, 2014
I am not seeing designs that really work as a whole. Here is a restatement of our project overview:
Revised Project overview: I will use only Equity Capital Funding Group as the name & only www.ecfg.us as the URL. I want a logo with the name on one side of the card & as our branding. I want the logo to be geometric in nature, bold & confident. I want the emphasis to be on the logo & the first two words of our name "Equity Capital". I am leaning to more traditional colors & fonts, but still have an open mind for some more colorful and more contemporary designs. Please focus more here than what was first stated in the First Project Overview.
Added Wednesday, January 08, 2014
Target Market(s)
We seek small builders, developers, fix-n-flip speculators, & other opportunists buying distressed assets, to assist them in finding financing for their projects. We also help them by way of consulting on operations or strategic planning regarding raising the capital for their projects. We help provide capital for these customers.
Our clients are also the investors we bring to the table to invest in the above prescribed businesses/projects or real estate transactions. We provide return on investment for these high net worth clients & small institutions. We attempt to secure their investment with real asset based collateral.
We help both our customer & clients capture the opportunities available.
Industry/Entity Type
Real Estate
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We must have a business card design that the logo can be easily be used on a website, on print marketing materials, and then probably on stationery. We would consider a strong symbol logo for the business card, as well as a text only name or acronym on the card. If a symbol is used, it must be simply & foundational. Geometric shapes and interwoven geometric shapes have caught our eye the most in the past. HOWEVER, keep in mind we are pretty open minded, so other than as described in the Task Description & the design usability, there are not any "Must Have's" as to the design itself.
Nice to have
- We use a certain type of font in most of our publishing & communications, but again are also open to ideas. We have used Tahoma, Arial, & Verdana, plus would consider Papyrus (usually light/condensed) relative to standard fonts. We like Myriad Pro, Ubuntu Light, Helvetic, Futura, Corbel, & Museo (again usually light/condensed) in the premium fonts. We are open to the clean lines of these type fonts. Any design version can be used.
And again, we are totally open to the designer's creative nature when it comes to colors. We have used gold, silver, copper, dark reds, dark forest green, & dark blues to show traditional strength/conservativeness. But we also would consider dark oranges, bright yellows, & other ideas bringing a more contemporary look.
Should not have
- Nothing lacey, feminine, stodgy, or "old fashioned". We have a pretty open mind.