• US$150

• 117 designs

• 45 designers

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Logo Design Brief

Triple-R is a 25 year old program used by families who have chosen to have their older family member (typically a parent) live with them at home rather than move them to an institutional setting like a nursing home. The family member with dementia comes to one of our three program sites for several hours during the day, giving the family caregiver respite or the ability to go to a job knowing their parent is safe.
We consider Triple-R a social, enriching alternative to institutional care, where participants sing, dance, garden, make music and laugh a lot. The #1 reason family members tell us they want their parent to come to Triple-R is that "dad used to be very social but now he just sits in front of a TV all day."
The R's in Triple-R have stood for various words throughout our 25 years, but none have ever seemed that useful to us, so we'd like to drop them completely. Our name is well regarded and so we need to stick with it, even though it has no real meaning.
We're interested in having three variations of a new logo, with different combinations of our name, type of service, and tagline. The three variations are listed below in the "Logo Text" section.
Circles have been a design element used in our current logo, and we're open to using them again if it makes any sense for continuity. We've never liked the "dead" colors in our current logo and definitely want to update. I've uploaded both our current logo and one we've played around with ourselves, to show you colors that we like (blue, gold and orange, though we're open to anything else you want to propose). Please note that the old logo has additional language ("R-words and old tagline) that we're dropping.
The final design should communicate that Triple-R solves the problem of isolation experienced by people with dementia, while providing family caregivers with the opportunity to leave home for work or to get respite while their parent attends the program.

Target Market(s)

Family caregivers for elders with dementia, who are most typically women ages 40-60.

Logo Text

1. Triple-R/Adult Day Centers/Peace of Mind. 2. Triple-R/Adult Day Centers 3. Triple-R/Peace of Mind.

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Font that older adults can easily see/read. Conveys good combination of trust and fun.

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Files

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