• US$300

• 253 designs

• 104 designers

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Logo Design Brief

Greetings!

We need a logo for our product, which is, basically, a mobile application. So we expect to use part of the logo on the product icon: an example could be "LinkedIn" logo, where "in" part is used as a separate icon.
PS: Please, do not take it as a direct call for action, I've received a lot of PunchER designs - that's totally wrong. There is some sense in LinkedIn "in" icon, no sense in "ER" - it stands for Emergency Room acronym.

The name of the app is "Puncher". It has nothing to do with boxing, kicks etc. =) The app would be used to store punch cards - those for getting extra free cup of coffee in coffee shops ("buy five get one free") AND OTHER SERVICES.

So, the logo should have "PUNCHER" text AND some graphical symbol.
The app will utilize material design, so we would like the logo to harmonize with it.
We enjoy the idea of adding a little bit of skeuomorphism, thus the logo might look like cut out of paper, punched paper, shadows, negative space, silouette, flat 3d.

Please have a look at this work for inspiration (https://www.behance.net/gallery/36945469/Designer-Fund-Bridge-Speaker-Series-Posters) - we really enjoyed the style. The colors should be natural looking.
PS: I have found that it is really hard to implement the aforementioned style in the logo so that it looks nice. This is not necessary, please just do your best.

We'd like the logo to look abstract rather than literal.
Modern, technological.
Please use a limited amount of colors and details.

Target Market(s)

20-30-year-old male/female modern visual-type persons

Logo Text

PUNCHER

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• It MUST have a graphical symbol to be used in the app icon. The "puncher" text is secondary, the symbol is primary.

Nice to have

• Would be nice to have some connection with the app purpose, but that shouldn't be a straightforward representation.

Should not have

• The logo would be used on a website and mobile app primarily, so please, do not post designs "printed on a business card" or "engraved on a monumental marble polished wall of some corporate building". It will not make a bad design look better. Please use a neutral background.
• Shouldn't have cups of coffee
• We don't like to associate the logo with "discount, cheapness" so no "%" symbols etc., please.

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Files

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