High Impact & Sophisticated Logo for a Marketing Company

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This customer received 93 logo designs from 40 designers. They chose this logo design from Dafi as the winning design.
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Logo Design Brief
We are a small marketing company that specialized in Lead Generation for the High Education Vertical. We help colleges find prospective students via online marketing channels such as search, social media, email etc.
Meanings:
Lead: a suggestion or piece of information that helps to direct or guide; tip; clue: I got a lead on a new job. The phone list provided some great sales leads.
Mantra: an often repeated word, formula, or phrase, often a truism: If I hear the “less is more” mantra one more time, I'll scream.
Here are a few guidelines:
We would like the logo to project the following
• Big company
• Experts
• Reliable
• Knowledgeable
• Simple
• Modern
• Credible
I have uploaded our current logo which is very basic.
Updates
Removed the color requirements. Leaving it upto the designers.
Added Tuesday, December 31, 2013
Target Market(s)
C level executives at colleges and universities.
Industry/Entity Type
Marketing
Logo Text
Lead Mantra
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.