ShowDogsNZ modernisation of logo

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This customer received 111 logo designs from 51 designers. They chose this logo design from Sonia Schafer as the winning design.
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Logo Design Brief
We love our logo but would like to modernise it so it retains its current image but has a modern more eye catching twist. Our logo is recognised all over New Zealand but needs to reflect more our high end dog grooming by international master groomers for all dogs as well as cats and is not just for show dogs.
Target Market(s)
Anyone with dogs and cats who need the best grooming or day care
Logo Text
ShowDogsNZ Professional Pet Grooming and Dog Spa
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A poodle, stars and must be an improvement on our current logo while retaining the existing design
Nice to have
- Must be clean and uncluttered and reflect the professional service that we provide
Should not have
- Clutter