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label design for a new gourmet salad dressing - Lisa's Dressing
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This customer received 35 label designs from 11 designers. They chose this label design from SofiaDesignStudio as the winning design.
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A$310
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35 designs
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11 designers
Label Design Brief
We need a label design for a bottle of salad dressing. The name of the dressing is could (Lisa's Dressing) and we want to use a play on words with the label, having a person with a shocked look on there face looking like they are in the middle of dressing themselves, covering up, but not too revealing, we don't want a photo as such but something that would capture that theme. we are looking for something stylish, we found wine bottle label which are along the lines we are looking for. attached is a photo of the wine bottles and photo of the dressing in the bottle we will be using as the colour of the dressing is orange in colour.
OR If you have a better idea on how this label should look please submit your idea.
Updates
We can't wait to see what designers can do with our label, we have changed the criteria and welcome your inspiration and creativity to the project.
We are looking for a label design for a bottle of salad dressing. The name of the dressing is could (Lisa's Dressing) and we want to use a play on words with the label, having a person with a shocked look on there face looking like they are in the middle of dressing themselves, covering up, but not too revealing. stylish and cheeky and something that will stand out on the shelf against our competitors, something smart and stylish. We don't want a photo as such but something that would capture that theme, we found wine bottle label which is along the lines we are looking for and started a sketch and tried to do something ourselves but it very amateurish. OR If you have a better idea on how this label should look please submit your idea.
we hope to see what designers can do to make our label look amazing.
Attached is a photo of wine bottles designs we like and a photo of the salad dressing in the bottle so you can see the color of the dressing inside the bottle.
Added Friday, August 10, 2018
Low designer entries
Designs aren't capturing the total theme I am waiting for designers to make alterations before we can make a decision.
We were hoping to select a design today but we have have had sofia design studio who was paid to join our project inform us that she is working on our design and as she was a paid participant we would like to see what she comes up with. "She submitted a design which said " working on your design".
Target Market(s)
People shopping in gourmet food stores, the bottles of dressing will sit on the shelves with other dressings.
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- We did start a design which is a sketch of a woman, we haven't captured the look exactly but it was a start, we wanted to incorporate the look of the wine bottle label and the style it depicted the people. This is an idea and starting point but would like to see what designers can do with this idea.
